I’ve talked to a lot of sellers recently who are worried about selling their home during this economic turndown (cough, cough), recession or whatever the news media is calling it today. Here are some tips to make sure your house sells:
- With nerves playing a big part on both sides, I recommend bringing in a tough house inspector before you put the house on the market as well. This way there will be no surprises that could send a promising buyer running.
- Then, take care of any repairs and maintenance before you put the house on the market. Buyers are likely able to handle the mortgage payment, but not interested in fixing anything up.
- Stay positive. Did you know that many businesses boom during recessions? Even during the Great Depression of the 1930’s, companies like Proctor & Gamble and Chevrolet saw increases in revenue because they maintained the attitude that nothing was wrong.
- Encourage your realtor to market and promote your property - insist on this even if s/he would like to keep costs down. The companies I mentioned above - P&G and Chevrolet had another major tactic in common - they both ramped up their marketing efforts despite the recession.
- Use a realtor with a solid reputation. Again, with instability in the market and for both the buyer and seller, find as much stability as possible. A real estate broker with a proven record and the esteem and respect of his/her community is the perfect steady hand.
